In this copy, we will shed light on what Influencer Marketing entails, and build on that knowledge by highlighting the relevance of influencer marketing in the advertising space in this era of digitalization.  

Here is what you will gain after reading through this highly informational content 

  • What Influencer Marketing entails 
  • The importance of influencer marketing in advertising
  • Notable influencers 

Let’s jump right in!

What is Influencer Marketing 

Influencer marketing is a crucial part of advertising that involves the partnership of brands with influencer individuals for the sake of brand promotion. Individuals and entities that influence others to take action are called Influencers. This like other aspects of marketing involves a high level of psychological input from the advertising firm’s angle. It is psychologically a norm that people look up to others who have attained a certain level of success, fame and influence to draw inspiration. This is also the case with influencer marketing which involves leveraging the influence of individual(s) to influence your target audience to patronize your business offering.

Benefits of Influencer Marketing to Business Growth 

Influencer marketing has evolved over the years and is currently considered one of the most effective forms of marketing because of its high psychological link with those that are influenced. 

Here are the top ten benefits of influencer marketing in no particular order. 

  1. Influencer marketing improved brand awareness
  2. It provides vast visibility and reach
  3. Influencer marketing helps your brand build trust and show authority
  4. It helps you reach your target audience and drive the purchasing decision of clients
  5. It helps set trends for your brand that is sustainable and lives in the minds of your customers
  6. It helps connect your brand to millennial and Gen consumers that are embedded in the digital space
  7. It provides long-term business benefits
  8. It helps build good relationships with clients
  9. Excellent lead generation is gotten from influencer marketing 
  10. It drives business conversions

These top ten benefits of influencer marketing sum up why influencer marketing is powerful, especially in this age and time of high business competitiveness. 

Notable Influencer across Industries 

Here are 5 top influencers in Nigeria that are brand ambassadors for top local and international brands. 

1. Davido 

2. Wizkid

3. Don Jazzy

4. Funke Akindele

5. Tiwa Savage

These influencers have a good following across social media (Instagram and Twitter), are giants in the Nigerian entertainment industry and have international as well as local accolades to their names. These qualities that they possess are where their influencing power spans from. They can be referred to as “brands” because anything they say influences millions of people to take action which firms leverage to make a profit. 


Influencer marketing being a branch of marketing is very powerful in terms of influence, reach, business leads, conversions and long-term profitability. This is why firms invest millions of dollars in signing ambassadorial deals with these big influencers because of the turnover it usually has in the short and long term. 

You can always rely on Gritx Media for industrial insights into the best type of marketing that will yield profitability for your business in the short, mid and, long term. 

Ride with us and do not hesitate to contact us for your business growth.  


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